Role UIUX Designer

Platform Desktop & Mobile Website

Duration September - Oktober 2022

Project Evaluate startup.id to increase user exploration


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Overview

Previously known as DSConnect, Startup.id is a platform that offers tech company data and serves as a matchmaking platform for angel investors and companies active fundraising opportunities. However, the current MVP lacks in-depth company data, and we have observed a decline in engagement among angel investors. We have decided to redefine the platform with a new branding approach as Startup.id to enhance user exploration and connectivity.

Our focus is on improving user engagement with detailed data and performance scores for fundraising companies. From angel investors will be able to create custom scores based on their preferences. To achieve this, we'll optimize data visualization, making it easier for investors to explore fundraising information quickly and effectively to increase consideration. The context in this journey is to encourage angel investors to carefully consider connections before making decisions. After establishing mutual connections on the platform, they can then extend their approach beyond it.

Understanding The Problem and Context

I received quantitative data from our data team, in the current version, there has been a month-over-month decrease in the number of angel investor users exploring the platform over the last 3 months. Additionally, although there has been a significant number of investor requests to join the platform, only 32% of users actively explore it.

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How the users drop by MOM exploring and funnel?

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