Background

Agrofarm is Producer of micro fertilizer (micro Nutrients Fertilizer) with the brand LAKABA, which was founded in 2005. LAKABA is here to provide solutions for the adequacy of micro nutrients in plants. With the aim of increasing plant productivity and not being disturbed. In 2023, the company introduced new branding and plans to revamp the website with a fresh look. I worked alongside an agency studio as a UIUX Designer to aligning it with company new branding.

The Problem

The oldest website suffers from poor clarity and lacks user-focused content. The homepage displays insufficient product information and contains unnecessary banner elements, while various sections are outdated and unmaintained. Make confusion is compounded by inconsistencies between product images and listings. The "About" page inadequately presents the company's background, making it difficult for visitors—particularly potential investors—to understand the brand.

Oldest Company Website

The site additional challenges: product pages contain redundant descriptions, the articles section needs updating, and the gallery lacks proper alignment. The "Vision and Mission" statement could better establish trust and credibility. Together, these shortcomings create a website that is both hard to navigate and unengaging for users.

The Solution

Start by mapping the types of visitors from Farmers, Investors, and Guests to guide the next steps in creating a structured and user-focused new website with relevant information, Some page of the project were not implemented because lack of content.